Performance Marketing
Campaigns for direct advertisers that are paid on outcomes and optimised toward your target CPA and ROI.
- CPA, CPL, CPI & CPS campaigns
- Multi-channel media buying
- Offer & funnel optimisation
- Payout and cap management
Instant Metric partners directly with advertisers — no middle layers — to plan, launch and scale campaigns that are paid for by results and tracked in real time.
Instant Metric is a digital advertising and performance marketing company with offices in Canada and the USA. We work directly with advertisers (brands, app owners and businesses that own the offer) to bring them customers, leads, installs and sales, and we tie every campaign to a result you can measure.
Traditional agencies bill for effort. We work on results. With pricing models like CPA, CPL, CPI and CPS, our incentives match yours: we grow when your numbers grow. You get strategy, media buying, creative, tracking and optimisation from one team, plus an in-house web and app development unit that builds the landing pages and products your campaigns send traffic to.
We help advertisers grow the metrics that matter (revenue, qualified leads, active users) with campaigns that are transparent, measurable and built to reach the ROI they need.
We want to be known for straight answers, clean traffic and results that hold up after the campaign ends, not just good-looking reports.
You see where your traffic comes from, what it costs and how it converts.
We commit to agreed KPIs and pricing, and we own the outcome.
We screen traffic for fraud and low-intent sources before it reaches your funnel.
Fast launches, quick feedback loops and weekly optimisation.
We reach people who show intent, across search, social, native and email.
Only fraud-screened sources and tested creatives, with every click tracked.
The sign-up, lead or install you pay for, validated in real time.
Postbacks link every sale to its source, so budget goes to what converts.
Full-funnel marketing under one roof. Every service works toward the same goal: better numbers for your business.
Campaigns for direct advertisers that are paid on outcomes and optimised toward your target CPA and ROI.
Instant, high-intent traffic from search engines, with every click tracked back to revenue.
Scroll-stopping paid campaigns that reach the right audience on the platforms they use.
Qualified, verified leads delivered to your sales team or CRM in real time.
User acquisition for apps, focused on users who stay, engage and pay.
Targeted, personalised campaigns that reach customers directly with the right offer.
Accurate tracking and clear reporting, so every decision is based on data.
Build long-term visibility and a brand people recognise and trust.
Our in-house team builds fast, conversion-focused products for your campaigns.
Every advertiser is different. Tell us your goal and we'll recommend the right mix of channels and pricing.
Choose the model that matches your business goal. With performance pricing you pay only when the action you care about happens. Payouts are agreed up front for each campaign, based on your vertical, geography and target volume.
You pay a fixed amount each time a user completes a defined action.
You pay per qualified lead that meets your criteria.
You pay for each verified first-time install of your app.
You pay a fixed fee or a percentage of each completed sale.
| Model | You pay when | Main goal | Your risk | Tracked by |
|---|---|---|---|---|
| CPA | A defined action is completed | Acquisition | Low | Pixel / postback |
| CPL | A qualified lead is submitted | Sales pipeline | Low | Form + validation |
| CPI | An app is installed | User growth | Low–Med | MMP (S2S) |
| CPS | A sale is completed | Revenue | Lowest | Order postback |
| Retainer | Monthly management fee | Brand, SEO, content, dev | Shared | Agreed KPIs |
Hybrid models are also available, for example CPL with a CPS bonus, or a retainer plus a performance fee. Development and branding projects are quoted per project.
Move the sliders to estimate a cost-per-lead campaign. Then send the numbers to our team for a real plan.
A clear, direct process for advertisers who want speed, transparency and results. Timelines below are typical and depend on your campaign's scope.
We learn your product, audience, geographies, KPIs, target ROI and past results.
You receive a channel plan, audience strategy, budget split and payout proposal.
We integrate pixels, postbacks or your MMP, build landing pages and prepare creatives.
Campaigns go live on controlled budgets, and we test audiences, creatives and placements.
We pause what doesn't work, block low-quality sources and put budget behind winners.
We expand into new channels, geographies and audiences while protecting your target CPA.
You work with the team running your campaigns, which means faster decisions, clearer communication and full accountability.
With performance-based pricing, we only win when your metrics move in the right direction.
Sources are vetted and monitored, and suspicious or low-intent traffic is blocked before it costs you.
Track clicks, conversions and payouts live on our partner platform, with no waiting for month-end reports.
We follow platform ad policies and consent-based data practices in line with regulations such as CASL, GDPR and CCPA.
Strategy, creative, media and web/app development come from one team, with one plan and no hand-offs.
Run campaigns yourself or monetise your traffic on the Instant Metric DSP, with live reporting, fraud filtering and transparent pricing.
Accounts are reviewed by our team before going live. Need help getting set up? Talk to us.
Tell us about your business and goals. Our team will review your brief and come back with a tailored performance plan, usually within one business day.
Can't find your answer? Send us a message and our team will get back to you.
A direct advertiser is the business that owns the product or offer, such as a brand, app owner or service provider. We work with you directly rather than through networks or resellers, so communication is faster, tracking is cleaner and margins aren't lost to middle layers.
It depends on your goal. CPL suits businesses with a sales team, CPA suits sign-ups and registrations, CPI suits app growth and CPS suits e-commerce. On the discovery call we recommend the model and payout that fits your funnel and margins.
No fixed minimum. To get statistically useful data during testing, we usually suggest starting with at least a few thousand dollars per month. We'll give you a realistic figure once we understand your vertical and geography.
Through pixels, server-to-server postbacks or your mobile measurement partner (AppsFlyer, Adjust, Branch and others). You get live access to clicks, conversions and payouts on our partner platform.
We vet traffic sources before launch and monitor them continuously. We check for duplicates, bots, proxy/VPN traffic and unusual patterns, and we block poor sources quickly. Invalid conversions are rejected as agreed in your terms.
Most campaigns launch within 5–10 business days of sign-off, depending on tracking setup, creative approvals and landing page readiness.
We are based in Canada and the USA and run campaigns across North America and other international markets, depending on your offer's target geographies.
Partner directly with a team that's paid on performance and obsessed with your ROI.
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